Plan and implement advertising campaigns on LinkedIn, Google, Meta, YouTube, etc.
Developing comprehensive media strategies aligned with business goals, target audiences, and budget.
Setting up, managing, and optimizing campaigns across all platforms to achieve maximum performance.
Conducting market research and audience analysis to select the most effective ad formats (Search, Display, Video, Lead Gen).
Monitoring key performance metrics (CTR, CPC, CPM, CPL, CVR) and optimizing for ROI.
Running A/B tests on creatives, ad copies, and audience segments to improve results.
Collaborating with content, design, and technical teams to produce high-quality creatives and landing pages.
Delivering performance reports with insights and recommendations for continuous improvement.
Managing advertising budgets efficiently and ensuring transparent cost allocation.